Security can be a huge sales and business enabler, as I've mentioned before. If your company and its prospective customers are in a regulated industry — and even if they’re not — you can bet they’re going to ask about your security posture during the sales process. For a number of reasons (including the many high-profile security breaches over the last few years), sales prospects are more aware of risks to their data than ever before. Naturally, they are upping the security requirements for doing business with vendors and partners alike.
This means it’s more important than ever that your sales team understands how to talk to prospects about security. In this post, we’ll outline a number of ways that businesses can do this and do it well.