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How to Talk to Your Prospects About Cloud Security

by Jim McDonough, VP Inside Sales, Threat Stack , posted in Cloud Security, Compliance, High Velocity Sales

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Security can be a huge sales and business enabler, as I've mentioned before. If your company and its prospective customers are in a regulated industry — and even if they’re not — you can bet they’re going to ask about your security posture during the sales process. For a number of reasons (including the many high-profile security breaches over the last few years), sales prospects are more aware of risks to their data than ever before. Naturally, they are upping the security requirements for doing business with vendors and partners alike.

This means it’s more important than ever that your sales team understands how to talk to prospects about security. In this post, we’ll outline a number of ways that businesses can do this and do it well.

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Feb 23, 2017 1:22:53 PM

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How Cloud Security Can Accelerate Your Sales Cycle

by Jim McDonough, VP Inside Sales, Threat Stack , posted in Cloud Security, High Velocity Sales

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From my first day at Threat Stack, I’ve encountered one critical issue time after time: prospects who have had their sales cycle slow to a crawl or stall out completely because they can’t easily assure the prospect of their security stance.

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Sep 6, 2016 1:54:13 PM

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